The Roundtable is an initiative to serve the calling and aspirations of Christian philanthropists, exploring what it means to give in the 21st Century. The handdrawn icon in connection with the elegant simplicity of the logotype bridges the concept of "ancient modern" by putting a human face behind the act of giving via modern means.
I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. No design project is too small, where the need is just as great to convey the right brand personality of a given product or service that is uniquely theirs to own.
For over 25 years, BC Tree Fruits has been Western Canada’s leader in fresh produce distribution. A brand update resulted in a logo with refreshed typography and homespun graphic elements that celebrate their heritage, as shown in various conceptual applications.
Cree Leadership Consulting partners with organizations to build and develop strategic leadership, with the goal to improve leader and team performance from within, to collaborate towards a united front, and to gain insights preparing key staff for senior roles. The colored arrowheads of the logo represent diverse groups taking action, directing change within towards internal growth, and the surname of lead consultant, Tara Cree.
